BREVARD STORY: From 1985 to 1992, Premier Cruise Line ran Disney-themed trips from Port Canaveral
cruises marketed as part of a multi-day vacation stay at Walt Disney World
ABOVE VIDEO: Before Disney launched its own fleet, Premier Cruise Line organized Disney-themed trips to the Caribbean from Port Canaveral.
BREVARD COUNTY • PORT CANAVERAL, FLORIDA – From 1985 to 1992, Premier Cruise Line’s “Big Red Boat” partnered with Disney with its bright red hulled cruise ship which operated from Port Canaveral to provide Costumed Disney characters for the cruise line’s cruises to the Bahamas as part of a multi-day vacation stay at Walt Disney World.
Prior to Disney’s entry into the cruise industry, Premier cruise lines organized Disney-themed trips to the Caribbean from Port Canaveral.
From 1985, the ships Majestic, Oceanic and Atlantic offered 3- and 4-day vacations in the Bahamas.
The excursion package was marketed to Premier’s “Big Red Boat”.
Premier Cruise Line was formed in 1983 by two cruise veterans and later acquired by Dial Corporation (of Dial Soap fame), which then also owned the Greyhound Bus Company.
The company made over $ 20 million annually on gross sales of $ 100 million during the 1980s.
The successful niche that Premier served was the family cruise line, especially appealing to grandparents sailing with their children and grandchildren.
Premier ships included the Majestic (the former Sun Princess of Princess Cruise Lines), the former Home Lines flagship Oceanic, the Atlantic (another former Home Lines ship) and the Royale, a former Costa Cruises liner known then under the name of Frederico C.
The original four ships had the “Star / Ship” prefix before their names.
During Premier’s reorganization in the mid-1990s, all but the Oceanic (Big Red Boat I) were sold. Premier then became a merger of Dolphin and Seawind Cruises.
Later the Rembrandt, formerly Rotterdam of Holland America Lines, was added to the line.
– Wikipedia contributed to this report