Touch PR launches digital marketing arm Oasis Communications
Touch PR launched a creative digital marketing arm, Oasis Communications. Vincent Ong (pictured left), co-founder of Oasis Communications, said INTERACTIVE-MARKETING that while it is certain that there are many powerful players in the market, the new agency will bring added value to Touch PR clients who may need social, digital and content support. With Touch PR progressing steadily, Ong felt the time was right to branch out and provide an integrated offering to its clients.
“With our dedicated local teams in Singapore, Malaysia and Thailand as well as strong PR partners in Indonesia and the rest of the SEA region, we have deep and extensive knowledge and relationships within the media communities and Coupled with our diverse lifestyle verticals within beauty, fashion, health & wellness and mainstream lifestyle, our experience and skill set will provide clients with the necessary support to achieve their growth ambition in this region,” he added.
According to Ong, the USP of Oasis Communications is its deep know-how and understanding of consumer lifestyle activities in the Southeast Asian region, as well as knowledge on how to engage and to speak to Millennials and Gen Z. Oasis Communications currently handles social content curation, influencer management, professional photography and videography, among others, for Voost, a new health supplement brand from P&G. He also creates social media content for cookware brand WMF.
He added that he looks forward to following PR and influencer trends, from “Instagram Reels creativity and videos, to TikTok to gaming trends” and more.
Additionally, Oasis Communications is also looking for a Creative Director and Senior Digital and Content Executive. Ong said that while the agency has a “wish list” of skills it is looking for, it would like to know what applicants have to offer.
On the other hand, Touch PR has had some account wins over the past few months. Earlier this year, Starbucks appointed Touch PR for one year with a term option following a pitch. The agency is responsible for all PR and KOL management tasks, which include providing innovative and strategic advice, media strategy and relations, influencer management, and event management and coordination. in the Singapore market.
Besides Starbucks, LANEIGE and Wardah Beauty also appointed Touch PR to handle its public relations duties last year, bolstering the agency’s beauty portfolio in Malaysia. LANEIGE has awarded Touch PR a retainer partnership following four successful campaigns in the last quarter of 2021. Touch PR would be responsible for driving the brand’s media relations, social media activations and content creation to amplify its brand messaging and launches. Meanwhile, Indonesian cosmetics and skincare brand Wardah Beauty tapped Touch PR for its campaign in Malaysia. Other beauty brands represented by the agency include Skin Inc and Dr. Dennis Gross Skincare.
Regionally, Touch PR’s belt extends to Singapore, Malaysia and Thailand with partnerships with global brands such as Rihanna’s own beauty and skincare line, Fenty Beauty and Fenty Skin which have championed inclusivity in the beauty industry, the agency said. Other beauty brands also include skincare giant Ole Henriksen, Anastasia Beverly Hills and Bvlgari fragrances.
The agency scored its first beauty wins in April 2020, when it scored five new wins in the beauty and fashion industry. The wins included brands such as luxury brand Bvlgari, retailer Guardian Health and Beauty, skincare brands Caudalie and Dr. Dennis Gross Skincare and cosmetics brand Milani. In a statement to INTERACTIVE-MARKETING Then, Eileen Wee, founder and managing director of Touch PR and events, said the length of appointments for accounts was typically six to 12 months each, with the majority being a one-year appointment. She added that the accounts won are for the Singapore market, with Milani winning for Singapore and Malaysia.
Starbucks SG cooks up PR strategy with Touch PR
LANEIGE and Wardah Beauty develop their PR strategy with Touch PR
Touch PR wins many beauty and fashion accounts