Travelers intend to cruise in the coming year, report Cruiseline.com and Shipmate Survey
This survey has presented a unique data set as we look ahead to cruising next year, with most major lines having all ships in their fleet back at sea. In addition, it provides insight into consumer confidence in cruises at this pivotal time for the industry and the buying and planning habits of travellers.
The majority of participants who responded to this survey were frequent cruisers, with 69% saying they had already taken at least seven or more cruises, 17% four to six cruises, 8% had taken two to three cruises and 3.5% had take at least one cruise. Over 60% of all attendees said they had sailed with Carnival Cruise Line and Royal Caribbean, over 40% had sailed with Norwegian Cruise Line and over 30% with Princess Cruises. 89% of participants sailed in the Caribbean region, with other previously sailed destinations being AlaskaThe Pacific coast (Mexico), and Europe.
Among the travelers who participated in this survey, 91.4% said they plan to cruise in the next year, 2.5% said they will not cruise next year, and 6.1% are currently undecided if they would be taking a cruise next year.
“Our survey numbers clearly show that travelers are feeling comfortable cruising again and are taking the next steps in researching and booking upcoming trips,” said Jamie Cash, CEO of Cruiseline.com. “Despite many obstacles, the cruise industry has come a long way in the past year, and this data provided by our community shows that consumer demand for cruising is strong.”
Intention to cruise – Those planning to go on a cruise in the next year
Of the 91.4% who said they intended to go on a cruise in the next year, respondents shared more data about upcoming travel plans:
- When do travelers sail? Over 34% of attendees will cruise in the next two to four months, 30% will cruise in the next five to 12 months, and less than 30% have booked cruises in the next 60 days. 46% of these travelers have booked between two and four upcoming cruises.
- Which cruise lines? 37.9% will sail with Carnival Cruise Line, 35.9% with Royal Caribbean International, 21.45% with Norwegian Cruise Line, 17.5% with Celebrity Cruises and 17% with Princess Cruises. Holland America Line, MSC Cruises, Disney Cruise Line and Virgin Voyages were just behind these lines in terms of booking/intent.
- How long is the cruise booked? 13.4% said they book four to six day cruises and 42.5% of travelers will take a 7 night cruise. 31.5% will sail between 8 and 14 days, and 10% declare that they will sail for more than 15 days. Short cruises of 3 days or less represent only 2.6% of future cruises booked.
- Where will you be cruising? 54.6% plan to take a cruise in the Caribbean36.1% in Europe31% in Alaskaand 21.7% will go on a cruise Hawaiiother planned cruise destinations include Canada/New England, Mexico (The Pacific coast), Bermudaand Australia/New Zealand.
- How many future cruises have these travelers booked? 46% of this group booked two to four cruises, 28.5% booked one cruise, 13% booked no cruises, 8.6% booked 5 to 7 bookings, 3.6% booked eight or more, and the remaining 0.3% responded with varying responses. reserved numbers.
Cruise Sideliners – Those waiting to go on a cruise
This survey also looked at the 6.1% of those who said they were undecided about cruising and the 2.5% who said they would not cruise in the coming year. This group was labeled the “Cruise Sideliners”.
More than 38% said vaccine requirements had kept them from sailing this year. Additionally, 18.2% of travelers said they were “not ready to go on a cruise yet (but may in the future).” More than 16% said finances prevented them from taking a cruise at the time, 10% of travelers said they did not feel safe while cruising, and 9.5% said the weather was a limiting factor for not going on a cruise. The remaining percentage listed other health and safety protocols, related to finances and year-long trips already booked as reasons they did not plan to cruise this year.
A large majority of this group said that instead of taking a cruise, they planned to: vacation at a hotel/resort (55.5%), fly/drive to see friends/family (50.4 %), having a stay (36%), or traveling in an RV/motorhome (18.2%).
River cruise results
The growing river cruise segment was also surveyed. 90.7% of participants said they had never taken a river cruise; however, 61.2% said they would consider river cruising in the future. The most highly regarded river cruise lines include Viking River Cruises (78.9%), with other line interests for AmaWaterways, Avalon and Emerald Waterways.
Respondents were asked about their cruise booking preferences to learn more about travel buying trends. 43.8% said they book cruises six to twelve months before departure, 29.1% book 12 to 18 months, 16.5% book 3 to 5 months, 7.4% book 18 months in advance and only 3.2% declare booking less than three months of cruise.
The majority of respondents book through a travel agency or directly with the cruise line, with 32.3% booking through a travel agency in person or over the phone, and a further 9.4% through the website Web of a travel agency. For those who prefer directly with the cruise line, 26.5% prefer phone or PVP, while 28.6% prefer online.
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Public Relations and Community Manager, Cruiseline.com and Shipmate